Social Media Management That Does More Than Fill Your Feed
We don't simply schedule posts and wait for people to engage. Our social media management combines strategic content planning, ongoing content creation, consistent publishing, audience engagement and proactive community prospecting. The goal is to help your business stay visible, build authority, create conversations and generate genuine opportunities from social media.
Social Media Management
One comprehensive, done-for-you social media management package. No tiers, no confusion. Everything below is included for a single monthly fee.
Social Media Management
Done-for-you Facebook & Instagram management with active community prospecting.
- •Social media strategy and monthly content planning
- •Posting every other day
- •Approximately 15 posts per month
- •Content calendars planned in advance
- •Creation of all social media assets
- •Graphic design and carousel creation
- •Reels and short-form video editing using supplied footage
- •Stock imagery where appropriate
- •Use of client-provided imagery and existing brand assets
- •Caption writing
- •Hashtag and keyword research
- •Platform-specific formatting
- •Facebook and Instagram management
- •Community engagement
- •Active participation in relevant Facebook groups and online communities
- •Conversation-starting posts
- •Educational posts
- •Questions and discussion posts
- •Polls and surveys
- •Community feedback posts
- •Relevant prospecting and relationship-building
- •Comment monitoring and engagement
- •Monthly reporting and performance review
The $1,800/month management fee does not include photography or video shoots. We can still build a substantial amount of content from your existing assets, supplied imagery, stock content and designed graphics.
We can handle that too.
If you need new photography or video, our Content Creation service builds a full library of marketing assets in a single shoot that we can then repurpose across your socials.
Why Social Media Management Matters
Social media is not simply about posting regularly. A business can have great products and services and still be invisible if it does not consistently show up in front of its audience. Consistent, strategic social media builds awareness, stays top of mind, demonstrates expertise and gives potential customers confidence before they ever make contact.
"People often check you out before they contact you."
A prospective customer might see an ad, Google your business, visit your website and then look at your Facebook or Instagram before making a decision. Social media is part of the wider customer journey, not an isolated marketing channel.
Where Your Audience Already Is
These figures establish why social media matters. They are reference points for the size of the audience, not a promise of results.
21 million Australians were represented by active social media user identities at the end of 2025, around 77.7% of the population.
Source: DataReportal Digital 2026: Australia.
80% of Australia's internet users used at least one social media platform in October 2025.
Source: DataReportal Digital 2026: Australia.
Facebook reached approximately 17.7 million users in Australia according to Meta's advertising resources in late 2025.
Source: Meta advertising resources (audience estimate, not monthly active users).
Instagram reached approximately 15.2 million users in Australia according to Meta's advertising resources in late 2025.
Source: Meta advertising resources (audience estimate, not monthly active users).
A note on reach figures: Platform advertising-reach figures are not necessarily the same as monthly active users and should be treated as audience estimates rather than exact user counts.
What We Create
Not every post needs to sell. A good content mix educates, entertains, informs, builds trust, demonstrates expertise and occasionally promotes the business directly.
Where The Content Comes From
The management package does not include shoots, but we can still build a substantial amount of content from a combination of sources.
Need new photography and video? That's available separately through our Content Creation service, where a single shoot builds a full library of marketing assets.
Explore Content CreationOur Social Media Process
A clear, repeatable process that turns social media from a chore into a system.
Strategy
Understand the business, audience, positioning, goals and offer.
Plan
Build the monthly content calendar and identify content themes, campaigns and opportunities.
Create
Develop graphics, carousels, captions, reels, educational content and other assets.
Publish
Schedule and publish content consistently across the relevant social platforms.
Engage
Monitor comments and conversations while proactively participating in relevant communities.
Learn & Improve
Review performance, identify what is generating reach and engagement, and use those insights to improve future content.
Content Pillars
We build content around several recurring pillars rather than randomly posting. The exact mix is tailored to your individual business.
Social Media Isn't Just About Followers
Follower count is not the main measure of success. A smaller audience that actually matches your target customer can be more commercially useful than a large but irrelevant audience.
How Social Fits Into Your Wider Marketing
Social media works best when it is part of an integrated marketing system, not an isolated channel.
How it connects
A social post can introduce someone to the business. That person visits the website, searches the business on Google, sees it again through retargeting, and eventually enquires. The CRM then helps with follow-up.
End-to-end marketing
This is what makes Clark Imagery different. We connect social media to your website, SEO, AEO, GEO, AI search, paid advertising and CRM & email marketing so every channel supports the others.
Who This Is For
The $1,800/month package is particularly suited to businesses that know they should be more active on social media but don't have the time, consistency or expertise to manage it properly.
Businesses requiring regular new photography or video can add our Content Creation service separately.
Ready to stop posting and start marketing?
Clark Imagery can take the ongoing management of your social media off your plate while giving you a consistent, strategic presence and actively engaging with the communities where your customers spend time.