CRM & Email Marketing
Don't just generate leads. Make sure you follow them up. We build the system that sits between an enquiry and a customer, so opportunities are captured, organised, followed up, nurtured, converted and retained.
CRM & Email Marketing Packages
Three ongoing packages built around strategy, CRM systems, automation, segmentation and customer journeys, not simply a different number of emails. External platform costs, SMS costs and email platform fees are separate where applicable. The exact scope of automation and CRM development varies depending on your business and its requirements.
Foundation
For businesses that need their CRM organised and their basic follow up systems working properly.
- •CRM setup and optimisation
- •Contact database organisation
- •Contact segmentation
- •Basic sales pipeline
- •Lead capture and routing
- •Missed call text back
- •Instant lead acknowledgement
- •Basic automated follow up
- •Up to 2 email campaigns per month
- •Email copywriting and design
- •Monthly CRM review
Growth
For businesses that want to actively nurture leads, reactivate their database and generate more value from existing contacts.
- •Advanced CRM segmentation
- •Automated lead nurture sequences
- •Quote follow up sequences
- •Customer onboarding sequences
- •Customer reactivation campaigns
- •Up to 4 email campaigns per month
- •Review request automation
- •Lead pipeline automation
- •Customer journey development
- •Monthly strategy and optimisation review
Automation Partner
For businesses that want their CRM and customer communications to become an integrated part of their marketing system.
- •Advanced CRM automation
- •Multiple customer journeys
- •Advanced lead nurture
- •Automated reactivation systems
- •Customer retention campaigns
- •Repeat purchase campaigns
- •Advanced pipeline automation
- •Lead scoring and segmentation
- •Ongoing workflow development
- •Advanced email automation
- •CRM strategy and optimisation
- •Strategic lifecycle marketing support
- •Monthly strategy and performance reviews
You've Already Paid To Acquire The Lead. What Happens Next?
Businesses spend significant amounts generating traffic and enquiries through Google, Meta, social media, networking, referrals and their website. Too often the opportunity is lost after the initial enquiry. CRM and automation create a more consistent system so that work doesn't go to waste.
Where Leads Leak Away
- ✕Nobody responds quickly enough
- ✕Leads are forgotten
- ✕Quotes are not followed up
- ✕Customers are not contacted again
- ✕Old databases are ignored
- ✕Communication is inconsistent
- ✕Staff have to remember everything manually
What A System Fixes
- ✓Faster response times
- ✓Better lead follow up
- ✓Lead nurturing
- ✓Customer retention
- ✓Database reactivation
- ✓Repeat business
- ✓Automated communication
- ✓Better visibility of the sales pipeline
Why Follow Up & Retention Matter
These figures demonstrate the commercial importance of good follow up and customer communication. They are reference points, not a guarantee of results.
The chance of qualifying a lead is 60x higher when contacted within the first hour versus waiting an hour or more.
Source: MIT / InsideSales.com lead response study (US dataset).
There were approximately 4.2 billion email users worldwide in 2025, making email one of the largest communication channels on the planet.
Source: Radicati Email Statistics Report (global figure).
Email marketing benchmark data has reported an average return of around $36 for every $1 spent, though results vary widely by industry and execution.
Source: Litmus / DMA email marketing benchmarks (US/international).
Increasing customer retention by just 5% can increase profits by between 25% and 95%, depending on the business model and margins.
Source: Bain & Company / Harvard Business Review research.
A note on the figures: Where statistics come from international or US studies, the geography and context are noted alongside them. They illustrate the importance of follow up and retention, not a guaranteed outcome for your business.
What Happens When Somebody Enquires
Whether someone calls, submits a website form, requests a quote or sends an online enquiry, the first few minutes matter. Automation handles the repetitive first steps so your team can focus on actually speaking with prospects.
"Automation should make your team faster, not make your business feel robotic."
The CRM, Email & Automation Assets We Build
Not Every Email Should Be A Sales Pitch
The purpose of your database is to build an ongoing relationship with customers and prospects. We plan email around recurring pillars so the communication stays useful, relevant and welcome.
Educate
Useful information, advice and expertise.
Nurture
Stay relevant while prospects are considering their options.
Convert
Make relevant offers and give people a reason to take action.
Retain
Keep existing customers engaged and informed.
Reactivate
Reconnect with old customers, enquiries and inactive leads.
Upsell
Introduce relevant additional products or services where appropriate.
Built For Businesses That Want To Stop Losing Leads
Frequently Asked Questions
Don't Just Generate Leads. Make Sure You Follow Them Up.
We help you build the systems that capture, organise, follow up, nurture, convert and retain your leads and customers. Let's review your current setup and find where opportunities are slipping through.